Nicholsons Unique Approach To Property Marketing & How It Will Get You The Best Possible Price
Here at Nicholsons we understand the importance of marketing your property right, first time. The initial marketing launch of your property is crucial, as it will determine how many new buyer enquiries you receive.
Most agents donāt have a pro-active marketing strategy, they rely purely on Rightmove & Zoopla to place your property in front of buyers and then sit back and wait for the phone to ring. We have a VERY different approach!
Our founder Mark Nicholson has always taken pride in his work and has been keen to adopt new technology to ensure that our property marketing is at the cutting edge. Mark was the first agent in the area to understand how social media can be an excellent vehicle for selling a property, and adopted video and interactive virtual tours before anyone else. Many of the marketing tools that we were early to adopt are still unique to Nicholsons in the area.
For most estate agents, their marketing strategy is very simple, take some photos, draw up a floorplan, write a description and then upload those details onto Rightmove. They then cross their fingers, sit back and wait for the phone to ring. Our approach is VERY different, proactive and structured.
In this blog you will see how our unique and proactive marketing strategy works to ensure that we deliver the highest possible price for our clients, in the shortest amount of time and with the least amount of stress.
STEP ONE: Taking Details
Our marketing process begins on the day we visit your home. Unlike other estate agents we use lots of new technologies to best portray your home for potential buyers. After shooting all the content for your home we process the footage and create your personalised advert.
Hereās a few of our marketing tools to help advertise your property to its full potential:
- FULL PROPERTY VIDEO
Your property video forms part of your advertising on Rightmove & Zoopla and at the same time as launching your property onto these sites, we share your fully edited property video to our Facebook & Instagram pages. Unlike other agents our videos are descriptive, informative and engaging. We want to get across to the viewer your properties most saleable features, which could be local schools, location, transport links, gardens, quality of accommodation, outbuildingsā¦ā¦. The list is endless. These videos, when paired with our interactive virtual tours, give home hunters all of the information that they need to make an informed decision on whether that home is right for them.
Check out this full video of a property recently sold by Nicholsons:
- MATTERPORT INTERACTIVE VIRTUAL TOUR
At the start of the first coronavirus lockdown, we took the decision to invest in the interactive virtual tour technology from the industryās leading supplier Matterport. This technology allowed us to continue viewings virtually, in stunning quality, whilst we were unable to conduct viewings in our clients homes.
The effect this technology has had on our business and our clients experience has been incredible. Our agents, and our clients, no longer waste time showing buyers around that are unsuitable for a property. Whether its the layout, the condition or the size and shape of your rooms, home hunters can now take as much time as they need to explore your property in the comfort of their own home, meaning they only visit for a physical viewing to confirm what they have already seen ahead of making you an offer.
Explore one of our Matterport Interactive Virtual tours below.
- EXCEPTIONAL PHOTOS, FLOOR PLANS & DESCRIPTIONS
You would expect that all estate agents would produce exceptional photos, but I can tell you that this isnāt the case. In fact we see more poor quality photos from other agents than we do great quality photos.
Taking great photos starts with setting the camera up correctly, at the right height, on a solid tripod, with the correct aperture and shutter speed. Finding the best angle is an art as much as it is a skill. But it doesnāt end thereā¦. editing photos to look their best and adding blue skies on grey days, will show your home in its best possible light. Making a great first impression is essential to maximise the amount of interest in a property and ultimately guaranteeing the best sale price.
We edit all of our photos, on all of our properties, guaranteeing our clients homes get the maximum online exposure.
Floorplans are a must for the majority of home hunters, and are often the first thing they look at. Whether selling or letting, we produce clear and accurate floor plans for all or our properties. If your visited by an agent that doesnāt offer floor plans as standard, show them the doorā¦
Below are a couple of examples of the improvements that our photo editing makes.
STEP TWO - 7 Days of Pre-portal Marketing, Intelligent Property & Buyer Matching
We have invested in in a system called Lifesycle, giving our agency and our clients the full benefit of the most powerful Estate Agency software in the world. Through Artificial Intelligence, advanced techniques and using both our own data and social media, we are able to find the right people for the right properties, in a way never before possible anywhere in the world!
After your approval, the advert will be sent to our database of matching active buyers, go live on our social media platforms and be posted on our website website for a full 7 days before it goes live on the main property portals such as Rightmove.
During this time we will look to arrange viewings and hopefully receive offers, as the property isnāt yet on the main property portals, we will use this as leverage to prevent any negotiation on the price of your home, ensuring you receive the best possible price.
In this slower market, if your property struggles to generate interest during the 7 days of pre-portal marketing, we will have a list of matched buyers that have viewed your home online to contact for feedback before the portal launch, we will let you know this feedback and on any adjustments to the marketing or price if necessary.
Want to see our properties 7 days before they go on Rightmove? - Set up your own āHeads Upā property by clicking here: https://nicholsonsestateagents.web.lifesycle.co.uk/properties/register
STEP THREE - Offers
After hosting a few viewings, it is common for us to have multiple offers from proceedable buyers on your property. At this point we will guide you on the best route forward to ensure you secure the best price, from the best buyer. We have several ways to deal with this situation including requesting best and final offers / sealed bids, or holding an auction for your property. Letās explore the options.
Best & Final Offers / Sealed Bids - Best and final offers / sealed bids are requested by a set point in time. We ask everyone who has offered to submit a āno regretsā offer, along with their full financial proofs, ID & solicitor details. With this information we are able to check the buyers position, and pass these details onto you, for you to make a decision on the overall best offer. We will of course give you guidance if requested. We will not disclose any of the offers to other buyers.
Auction - The main difference with an auction is around the transparency of offers. In an auction every potential buyer can keep a track of the other offers made and decide whether they with to improve on that offer. Often in an auction bidders can get carried away and offer more than they may have done at best and final offers. An auction provides a seller with more security, as the buyer pays a non-returnable deposit upon winning the auction, and has a set timescale to complete. The down side to auction is that an auction legal pack has to be produced by the sellers solicitor and this can take several weeks to produce, also the buyer has to pay a fee and this may also influence their offer amount.
Whichever option you choose your fee will remain the same and our team with guide you through every step of the way.
If you have any questions on our marketing your home with us or our strategy please contact us directly on 01777 808777
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